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Research papers
(Con-)figure it out!
In our case study, we investigate the use of digital configurators within market research online communities (MROCs) as viable tools to empower consumers and fuel front-end innovation. Based on an online research community by Braun, an electronic...
Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Volker Bilgram, Dorothée Stadler, Gabriele Stahl
November 18, 2014
Videos
Creative planet
Creativity is the very essence of marketing, the fuel for strong brands, and a spirit that propels business as whole. Itâs potent stuff. But what we have known as creativity in the advertising industry is changing fast. We need to reconsider not...
Catalogue: Latin America 2014: Accelerating Growth
Author: Orlando Hooper-Greenhill
June 15, 2014
Videos
Ceremony: Award winner presentation
Award winners presentation from Finn Raben, ESOMAR Director General, and Dan Foreman, ESOMAR President.The congress awards are divided in 3 categories:-Best Case History-Best Methodological Paper-Best Paper Overall (The Fernanda Monti Award)
Catalogue: Congress 2014: What Inspires?
Authors: Finn Raben, Dan Foreman
June 15, 2014
Videos
Ceremony: Winner of the MR Inspiration Den
The MR Inspiration Den 2014 winners:- Sample answer, Tony Dent;-On device research, Alistair Hill.
Catalogue: Congress 2014: What Inspires?
Authors: Tony Dent, Alistair Hill
June 15, 2014
Research papers
The power of the dark side
The dark side of human motivation is explored in this presentation which postulates that the most powerful drivers are primeval human passions. Brands that understand and position themselves sharply on these are able to influence and connect strongly...
Catalogue: Qualitative 2013: Brilliant Transformations
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
November 20, 2013
Videos
Leveraging predictably irrational decisions
Last-minute travel is a market defined by low prices and discounts. At first glance, it may seem utterly ludicrous to offer anonline function that tells your own customers if a competitor is offering the same product at a cheaper price. Although...
Catalogue: Congress 2013: Think Big
Authors: Florian Bauer, Rüdiger Peters
June 15, 2013
Videos
Ceremony: Young researcher of the year award 2013 winner
The three best projects submitted by young researchers will be presented in this session.
Catalogue: Congress 2013: Think Big
Author: Dan Foreman
June 15, 2013
Videos
The Award ceremony
Presentation of the ESOMAR awards from Dan Foreman, ESOMAR President and Finn Raben, ESOMAR Director General.The Congress Awards are divided in three categories:-Best Case History-Best Methodological Paper-Best Paper Overall (The Fernanda Monti...
Catalogue: Congress 2013: Think Big
Authors: Finn Raben, Dan Foreman
June 15, 2013
Research papers
